Between Zara and Mango moving towards greener and meaner production cycles, the new season of Girls premiering on January 13th, and finally FINALLY being able to utilize my coveted Delta Miles. I thought there wouldn't be much left to excite me for the coming of 2013. But, no. H&M proved me wrong. Not to be outshined by the recent changes over at Zara and Mango, H&M, already the largest user of Organic Cotton, has announced plans to launch an in store recycle program. What does this mean to you? Starting in February, H&M will have I:Collect Recycle bins throughout their stores where you can recycle your old used clothing (doesn't even need to be H&M!) and receive a discount voucher to use on future purchases at H&M.
Here's what H&M had to say: "Every year, tons of textiles are thrown out with domestic waste and end up in landfill. As much as 95% of these clothes could be used again; re-worn, reused or recycled — depending on the state of the garment. Long-term, H&M wants to reduce the environmental impact of garments throughout the lifecycle and create a closed loop for textile fibers."
I absolutely love this concept!
http://www.refinery29.com/hm-icollect - where else?